The World is Full of Too Many Bad POP Displays!

The DisplayMax team just returned from the National Hardware Show in Las Vegas. As a first time exhibitor, it was an eye opening experience. There are many innovative and unique products that your typical hardware store carries for the convenience of their customers. With the onslaught of the big box retailers in the market, they must stock these types of products to compete and stay ahead.

Counter Topper

Innovative POP Sells!

However, just because a product is innovative and unique doesn’t mean it will be properly merchandised at point of purchase. From the examples we saw at the show, there are a lot of really bad POP displays attempting to sell and competing for the customer’s attention. Product manufacturers are producing many bland one and two color merchandisers and counter toppers to promote their goods. With the proliferation and advantages of full-color digital printing on corrugated board, there is no need to be so bland.

By it’s nature, a POP display is supposed to grab a shopper’s attention and stop them for a split second. It’s job is to get into their head so the products it contains is at least considered as a purchasing option. The example in the photo above does just does that with color and a stepped design.

Bad POP is often a waste of  space and money. If it doesn’t lift your product sales, it isn’t working. And we believe that this travesty must stop!

The Turn-Key Display System is the perfect antidote for bad POP displays…check it out here.

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DisplayMax Introduces a Turn-Key Solution for Reatil Point of Purchase Displays

Turn-Key Display SystemsRetail industry sources estimate that up to 50% of all point-of-purchase (POP) materials produced for in-store promotions never reach the customer. This problem costs retailers and consumer packaged goods manufacturers millions of dollars every year. To combat this issue, DisplayMax Merchandising Services and Landaal Packaging Systems have teamed up to offer an innovative approach that is designed to improve POP display program performance.

This new approach is called the Turn-Key Display System. The benefit of this program is that it provides clients an end-to-end solution for their in-store promotional initiatives. Our focus is to ensure that well-crafted POP displays are reaching the sales floor and engaging the customers.

We help clients execute all aspects of the program from design and printing, to fulfillment and delivery, to installation and follow-up maintenance at the store. Our goal is to produce high quality displays and achieve 100% execution compliance at all scheduled stores so the promotion has an opportunity to work.

Turn-key display pop merchandiserFrom our experience in retail merchandising, we recognized there is a significant problem with execution compliance of POP displays. Many never make it to the sales floor because store management doesn’t have time or motivation to install them, or they are unaware it was scheduled to arrive. A large number of displays are simply thrown into the trash and written off as wasted marketing dollars.

The Turn-Key Display System eliminates this issue by providing in-store installation as well as the creative design and production services. The team at Landaal Packaging provides the expertise and production services for the displays and DisplayMax merchandising teams install them and maintain them in-store.

Developing an in-store promotional merchandising campaign can be very complex. This system is a seamless approach that considers all the possible choke points of successful program execution. We address the critical areas where many programs fail before the displays are delivered to the store. Bringing together the expertise of our two companies will provide retailers and CPG companies a resource that will increase their compliance rate and raise sell-through of their programs.

The program will be introduced at the National Hardware Show in Las Vegas, NV on May 6-8, 2014. Marketing and merchandising executives can visit booth #8060, fill the form below, or visit to learn more about this comprehensive solution for POP display merchandising.

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DisplayMax Named Merchandising Company of the Year by PetSmart

We received a great honor from PetSmart and have been named their Merchandising Vendor of the Year for 2013! This award is for highest levels of in-store execution on feedback from store and project management who ranked all vendors base on performance.

“DisplayMax achieved the highest scorecard ratings by our stores in 2013,” says PetSmart’s Vice-President of Remodels, Resets, and Fixtures.  “They have been and continue to be an excellent partner.  DisplayMax truly understands our culture, which is borne out by the consistently great comments about DisplayMax Team Leads that we hear from our field management.”

It is a special honor to receive this prestigious award because it is based on the results and feedback from the managers in the stores. It is a tribute to the hard work and dedication of our merchandising and installation teams in the field. They understand how important executing to the highest standards in the industry is to a leading retailer like PetSmart.

For the past six years, the DisplayMax team has been providing in-store services to PetSmart including product resets, store remodels, new store setup, fixture installation, nationwide rollouts and other special projects.

retail-merchandising-services-3Our goal for every project they entrust to us is 100% compliance. They count on our teams to help them create an exceptional store environment and shopping experience for their customers and pet parents. It is a role we take very seriously and enjoy our partnerships with them.

Because of the hard work and dedication of our entire team, DisplayMax has established itself as a leader in retail merchandising services by focusing on a strategic approach to executing programs for retailers and packaged goods manufacturers!

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Acheiving 100% In-Store Compliance with Your Merchandising

Achieving outstanding success in retail merchandising can be very difficult. Even the most brilliantly conceived message with powerful point of sales materials can fall flat for a variety of unforeseen reasons.

Any shopper marketing executive will tell you that they expect a 90% to 100% compliance rate. However, industry studies reveal that less than 50% of in-store merchandising programs are compliant to established directives. Such a failure rate is similar to a virus that eats away at your projected initiative results. It attacks the one place that hurts most – your bottom line sales.

merchandising_company_of_year_2This is problematic: if you are launching a new endcap display in a 1,200 stores chain and the display wasn’t properly installed in 600 of those stores you are missing huge sales opportunities. It is next to impossible to get accurate data to analyze program performance and you end up submitting an educated guess to your superiors.

Reaching 100% compliance can be accomplished if you approach it methodically. DisplayMax takes a proven strategic approach by utilizing a thorough 6-Step Merchandising Process to your merchandising program.

This process considers all the important factors and variables of your program and examines each one to reduce the number of issues and problems during in-store execution.

The six steps in the DisplayMax Merchandising Process are:

  1. Develop Goals & Your Execution Plan
  2. Identify Potential Choke Points
  3. Match Rep Skill to Project Scope
  4. Engage Store Management
  5. Execute, Execute, Execute!!!
  6. Provide Customized Reporting

Click on the link below to discover the first critical step in the merchandising planning process. The success of your merchandising program depends on it!

Go To: Step 1 – Develop Program Goals and Execution Plan

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What Does In-Store Merchandising Compliance Mean To Your Business?

In-store merchandising compliance affects virtually every aspect of a retail organization. When you think about it, the success or failure of your merchandising execution influences everything from marketing budgets, advertising planning, supply chain scheduling, sales results, and even customer experience. What does achieving in-store merchandising compliance mean to your brand?

100% In-store merchandising complianceYour rate of successful in-store execution in all your stores is a critical factor that determines the effectiveness of your initiative and attaining that coveted sales lift. In this post we’ll explore three questions you must consider to achieve 100% merchandising compliance with your in-store merchandising execution.

Three Questions to Ask Before Launching Your Next Merchandising Initiative

As a retailer or CPG manufacturer, the accurate execution of your merchandising components is crucial. Here are three issues to consider, brainstorm and discuss with your merchandising team before launching your next program:

1. What Is My Acceptable In-Store Compliance Failure Rate?

Whether you are responsible for the merchandising of fifty or 5,000 locations, when a store is not properly merchandised according to program directives, the results can be very disappointing. The percentage of your stores failing to meet compliance can make or break your program. A recent study by RIS News showed that 44.4% of retailers say that half or less of their stores achieve compliance when merchandising results were measured. Some other studies put the figure at 70%.

At the very least, a low compliance rate erodes in-store sales opportunities. Poor merchandising execution creates a situation where customers will not be engaged and won’t be as motivated to buy. In locations where merchandising materials are never placed or installed you have a 0% chance of lifting sales and your efforts are wasted.

What amount of failure do you tolerate when executing in-store merchandising? 10% – 24% – 60%?  At DisplayMax our acceptable compliance failure rate is zero!

2. How Much Will My Execution Failure Rate Cost In Projected Sales?

The lost opportunity costs of this problem can be staggering when you crunch the numbers. If you were anticipating a 5% sales lift from a program and half of your 800 stores were poorly executed, or never even merchandised, you likely fell short of your goals. If the sales lift was expected to average $10,000 per store, that translates into $4 million of sales opportunity put at risk because of poor or no execution.

Another hidden cost factor that comes into play is that it is next to impossible to acquire accurate data to analyze program performance. It’s never comfortable submitting an educated guess to your superiors. How do you know if the merchandising program worked without the ability to measure program performance if half of your stores fail to meet compliance at the shelf?

Without attaining for 100% in-store compliance your merchandising development becomes a shot in the dark.

3. What is the Most Critical Factor Causing My Execution Failure Rate?

Sometimes it is easy to identify the causes of where your program failed. A few examples are delays in material delivery, improper installation, wrong placement, missing signage or components, or the third party rep never shows to perform the work. In other instances the problems are not so clear; store management pushback, program design issues, construction delays, and even confusing installation instructions.

We call these factors “Merchandising Choke Points” and they can quickly increase your failure rate and destroy your program ROI. It is imperative that you thoroughly analyze your program before launch to uncover potential choke points. This one step can dramatically improve your in-store compliance rate and help achieve your program sales goals.

The DisplayMax Difference

merchandising inventory maintenanceAt Displaymax, we strive to attain 100% compliance in every project you entrust to us. We fully understand the importance of performing the proper installation and merchandising of your products at all of your locations.

We also are aware how challenging it can be to achieve 100% compliance. Our commitment to our clients is to relentlessly execute until the project is completed as designed and fix problems that occur rather than ignoring them. It really bothers us when things go wrong, so we work hard to make sure that it doesn’t happen.

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