Choosing the right merchandising services company to partner with can be the difference between program success, mediocrity or failure. A company with experience and expertise can be a huge asset when it is time to execute in the store. Here are some valuable tips to consider when selecting a vendor for your next in-store merchandising project.
- Engage them early in the planning process – they have knowledge and experience that will help find problems and efficiencies in your program that save time and money.
- Match capabilities with program needs – most companies will claim to provide services for all categories and skill levels for a program.
- Allow ample time for planning – delays in production and logistical execution are sure to happen.
- Understand that more employees doesn’t equate with nationwide coverage – avoid companies that rely on mostly temps.
- Provide as much information about your project as you can from the start – no detail is too small to consider or share.
- Have a defined critical path and scope of work for the project – create documents that define each and stick to them.
- Get key decision makers involved and define roles and responsibilities – determine who makes the final call on changes to schedule, critical path and scope of work.
- Use the same company for performing store surveys and project execution – they will have a better understanding of the project needs.
- Establish what type of completion information you need from the field to track and verify store execution – reporting is critical to proper compliance measurement.
- Be flexible when developing an in-store execution timeline – again, problems and delays will happen, don’t be overoptimistic with it.
- Brainstorm where potential choke points are in your program – facing them before launch pays huge execution dividends.
Each of these are critical to avoid in-store merchandising choke points that negatively affects your compliance success. To learn more, download our Merchandising Choke Points report.